Mobile advertising campaigns:
Mobile advertisement continues to grow in popularity and so is its potential. Over a one-year time span there was an increase of 17% in ad revenues,
which grew to million. Although the numbers seems to be really promising, Mobile Web access today still suffers from interoperability and usability
problems. To overcome those obstacles, as a first step we need to develop common standards that will help us to advertise efficiently on mobiles.
Here are
the different options and possibilities to advertise on mobile web:
- Mobile Web Advertising Unit Definitions:
o Mobile Web Banner Ad -mobile web banner defined as a still image, animated mobile web banner is available mostly in Europe and supplemental
use in campaigns to convey a rich media experience. o Text Tagline Ad - this ad displaying only text. Text link
can be used in older mobile phones not capable of supporting graphical images
and/ or by publishers that prefer to use text ads instead of graphical ads on
their mobile sites.
- Mobile Web Banner
Ad Technical Specifications:
o X-Large Image Banner - 300 x 50 pixels , GIF, PNG, JPEG for still image , 5 KB file size
o Large Image Banner - 216 x 36 pixels , GIF, PNG, JPEG for still image , 3 KB file size
o Medium Image Banner - 168 x 28 pixels , GIF, PNG, JPEG for still image , 2 KB file size o Small Image Banner - 120 x 20 pixels , GIF, PNG, JPEG for
still image , 1 KB file size
Mobile web advertisement has many interesting and undefined aspects, we strongly recommend to know learn these aspects and specification before starting to advertise and buy media. For further questions and guidelines please contact us, we will be happy to support you with professional advice.
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